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King Features Sally Forth

Sally Forth

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King Features

Coloring the Sunday Comics

From 1989-98 I was on staff at King as the head (and only) colorist for the King Features Comic Art Department. From 1999 on I did coloring for them freelance.

Jim Keefe - Portrait of a young colorist.
Jim Keefe – Portrait of a young colorist.

Pic from Funny Papers – Behind the Scenes of the Comics.


For my entire run coloring for King I worked “old school.”
Here’s the process…

King Features down in Florida does the color separations, so my job was to provide them with a color guide.

Here’s the color palette I used.

Using watercolor, I colored the black and white art and then put in the color indications using the numbers from the color palette. The actual watercolors didn’t have to be exact, that’s what the numbering was for.

Color guide for Blondie 7/1/2012.

And here’s what the finished version looked like.

Blondie 7/1/2012

It’s a very conscious decision to keep the coloring simple and not over render so the color is not competing with the clean line of the artwork. Here’s some more examples of my work…

Beetle 6/10/2012
Popeye 7/22/2012
Hagar 7/1/2012

And as of November of 2021, a little over 30 years total, I’m calling it a day. It’s been a good run, but time commitments with my current work schedule just made it impossible to continue.

Wrapping up with a pic the great Dick Hodgins Jr. (1931-2016) sent me awhile back. Something I’ll always treasure.

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King Features

Jay Kennedy 1956-2007

Jay Kennedy and Jim Keefe – circa early 1990s

Jay Kennedy was the Comics Editor up at King Features from 1988 up until his untimely death in 2007 at the age of 50.

I first met Jay back in 1989. I was fresh out of the Joe Kubert School and he was interviewing applicants for a colorist position that had just opened up at King Features. Suffice it to say Jay saw some potential and ended up hiring me.

Jay was in his early 30’s when he started at King and signaled a changing of the guard in the Comics Art department. He seemed to have a very clear vision in what he wanted to accomplish at King. A fan of the medium, and underground comics in particular, he wanted to bring that sensibility to the comics page. For a field so entrenched in the mainstream it was quite the juggling act. I never fully appreciated his skill at this until after the fact. Over the years I saw him help bring a number of strips on board to King, among them such hits as Baby Blues, Mutts and Zits. And in a field that was dominated by men, he also championed women cartoonists, including Hilary B. Price’s Rhymes with Orange, Sandra Bell-Lundy’s Between Friends, Rina Piccolo’s Tina’s Groove, as well as Six Chix, which had a rotating series of strips all created by women.

Back around 1995 when they were shopping around for a new artist for Flash Gordon I started drawing up samples – and Jay promptly rejected those initial pages of mine. I tried my hand at it again months later and to my surprise Jay not only hired me as the artist but as the writer as well!

Suffice it to say it was an amazing opportunity for a cartoonist still learning the ropes. That first year I did the strip Jay was very hands on. He’d make me do changes to everything from the artwork to word balloon placement. Jay could be rather blunt giving a critique, but it was never mean-spirited. It all had to do with telling a better story. After that first year I was on my own.

I worked with Jay on staff for close to ten years. Too many memorable moments to pick just one… so I’ll end it with saying his legacy is the great strips he brought on board while at King. He also gave me my first big break into this field – and for that I owe him a lot!

-Jim Keefe, Flash Gordon and Sally Forth


In memory of Jay Kennedy King Features established the Jay Kennedy Memorial Scholarship Fund which is awarded yearly and “designed to acknowledge excellence among college-aged aspiring cartoonists”. The award is presented at the annual NCS Reuben Awards dinner.


Jay Kennedy was also the author of The Official Underground and Newave Comix Price Guide (Boatner Norton Press, 1982). It was the first price guide for the underground comix of the 1960s and 1970s. Much of the information in the book was based on Kennedy’s personal collection of more than 9,500 comix.

Kennedy’s underground comix collection was donated and currently resides at the Billy Ireland Cartoon Library & Museum.

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King Features

Evelyn Smith Retiring from King Features

Wishing King Features Senior Comics Editor Evelyn Smith a happy retirement!

As her social media presence is purposefully nil, here’s a pic of her swiped from John Kovaleski’s blog holding the press kit for the launch of his new strip Daddy Daze.

The Daily Cartoonist states that Evelyn spent the 1980s and 1990s as a Managing Editor for Tribune Media Services, then the 2000s and 2010s as a King Features Syndicate editor.

I worked with her during her King Features’ stint – first as a colorist – and more recently as the artist on Sally Forth. She’s one of those people who worked behind the scenes and in the trenches in this business, making sure deadlines were met and that the trains ran on time. She always had my back when needed during a deadline crunch and was a pleasure to work with.

 Here’s wishing her a well deserved rest from the daily grind of comic deadlines!

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Flash Gordon King Features

Laid Off from King Features

Fun fact: The Flash Gordon comic strip for June 3, 2018 was originally released December 20, 1998 when the entire Comic Art Department of King Features in New York (myself included) was being laid off.

The “ancient dialect” I had the evil sorcerer Choong-li speaking is English backwards. Notice the difference between the text in the 2018 strip compared to the one from 1998?


And for those interested, here’s the full strip.

And that’s…